Tesla’s Upcoming Trucks May Be A Tad Too Futuristic for the Target Buyers

Of late, Tesla and its CEO have been making headlines a lot. A lot of hype is there regarding the soon to be unveiled Tesla cyber truck. Earlier this month, CEO Elon Musk said the truck which had been in the making for a long time would be unveiled soon at an event at LA. Musk also said the truck would look very different from typical fuel-powered pickup trucks, and it will have a lot of futuristic features. However, the industry experts are not as enthusiastic about the cyber truck, and they think it may not be ready for mass adoption.

There are several reasons behind the car industry experts feeling skeptical about the success of the upcoming Tesla truck. The existing Tesla vehicles are still coping with numerous usability issues, and some bizarre accidents have hogged headlines involving these cars. Deutsche Bank’s Emmanuel Rosner is among the skeptic lot. He thinks it is yet too early to say if the buyers will like the final design of the truck or not. The pickup segment is highly competitive in the USA with Ford and GM, commanding the majority of the segment. The final pricing of the Tesla truck will also affect the demand eventually- say the experts. The entry-level model may be priced at $50k. Rosner thinks the truck may end up as a niche product and may fail to attract the traditional pickup buyers. Roth Capital Partners analyst Craig Irwin thinks the truck production may start at mid-2021.

Even if Tesla manages to launch the much-touted Cyber truck this year and commercial production begins next year, it will face steep competition. The main rival will be the venerable Ford F150 lineup, which has been the best-selling US model for long. Even the Chevy Silverado and Colorado models are quite popular. With rivals too focusing on making their trucks more environment-friendly and performance-focused, the Tesla truck has a rough way ahead.

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Doris Maguire

I'm a personal finance and business regarding writer on LIVINGWITHED. I studied Social Anthropology at the London School of Economics, where I was a writer and editor for one of the university’s global affairs magazines, the London Globalist. I am particularly interested in cross-border investments, partnerships, transformations, new revenue growth, and start-ups.

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